Brand Value Over Link Volume: The New Face Of Guest Posting In 2021

Links are undoubtedly an important ranking factor for business websites. Most search engines use backlinks to track new content and measure the authority of the domain and the content itself. However, a great number of backlinks do not assure better sales. Or in other words, it does not guarantee good brand valuation in the market. So, the question here is: Is it worth investing in link volume, or should you prioritize branding? Well, the answer isn’t that simple. If you wish to grow your business into a global brand, you need to rank first in the search results. At the same time, you also need to maintain your brand’s value online. So how do you do it?