What is SEO and Why is it Important For Your Business?

The digital age has given rise to a whole new set of words we’re furiously adding to our vocabulary. We’re now familiar with the ‘selfie’, with ‘iPhones’ and with ‘hashtags’. But the more baffling side of these new linguistic additions is the acronyms that have flooded the digital space. Among them is the term SEO – one you might have seen floating around business websites and marketing blogs. SEO – or Search Engine Optimization – is actually connected to the very backbone of the internet itself: the way we find websites. Such, explained in more detail below, is an incredibly vital field to get your head around if you’re to succeed in the digital marketing space. Continue reading