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A career in digital marketing is not like being a lawyer, doctor or accountant. Being in the digital marketing space involves a lot of varied disciplines that are incredibly exciting as they bring with them new opportunities and ways of conceptualising the objectives that you set for your company. Have a look at this article to see what we mean! Digital copywriter Digital marketing would not exist unless there is copy to build a campaign around. This text needs to tell the company’s story so well that new customers will buy from you and returning customers will buy again. This makes the digital copywriter a fundamental cog in the digital marketing machine because he or she is responsible for creating the content  that drives the various campaigns that take place.… Continue reading

Rigid PCBs are something you will encounter almost everywhere. Their applications range from small electrical devices to large aerospace, military, and medical fields. Next, if we talk about ‘Flexible PCBs,’ they are built of the flexible substrate as opposed to rigid PCBs and have more advantages too. They have a lower thickness, have lighter weight, are dynamically bendable, can save space and are more accessible for 3D interconnection assembly. They also have equally broad applications because of their excellent electrical and thermal performance. The next dominant type is the ‘Flex-Rigid PCB” built through further development and optimization of flexible PCBs. We will discuss the properties, manufacturing, and applications of Flex-rigid PCBs. But first, let us generally describe Rigid-flex PCBs. Continue reading