Getting to Know Southeast Asian Online Shoppers
Southeast Asia is emerging as a new hotspot for e-commerce. The rapid growth of internet users in the region, fueled by the availability of affordable smartphones and data plans, is turning consumers, especially newer generations, into online shoppers. Analysts predict that Southeast Asia will have the next consumer powerhouse driven by the increasing purchasing power in the region and young population. A significant portion of that money will go toward online shopping. In fact, according to reports, over 50 percent of consumers in the region are spending around US$30 a month on online shopping. However, Southeast Asia is a difficult market to penetrate and win. The culture throughout the region is so diverse that it has to be approached with the knowledge of its people. That said, here are some things that you need to know about Southeast Asian consumers.






