Search engine friendly web design is a method of developing and designing the website so that it becomes search-engine friendly. Developing an SEO friendly website means the search engine will be able to crawl every page available on your website efficiently, also interpret the content adequately, and index in their database. When the website is indexed, they are able to serve the most appropriate and helpful web pages to their users on the basis of the topic they are searching for.
If the SEO strategies are better and the more you focus on designing a search engine friendly website there are more chances of ranking on the top page of the search results.
Here are the most effective SEO tips for designing a search engine friendly website:
1. User-friendly website
The URL of your website should be user-friendly, otherwise, it won’t rank on the place where it should be. Avoid using too many categories in the link. If you want to separate any words in the URL, don’t forget to use hyphens instead of using underscores.
A good Content Management System (CMS) can help you with the ability to customize your website URL.
2. Keyword placement
Keyword research is one of the most important terms of SEO. it is not only important for reaching out to the target audience but the keywords are most importantly meant for the ranking in search engines. The search engine gives information on the basis of user’s searches. The better you place keywords in your content, it increases the chances of ranking on different search engines. The aim should be to aim the correct audience for the content, which can easily satisfy the audience’s needs. Use keyword tool keyword.com for reaching out to the target audience and getting ranked in search engines.
3. Use of social media
Search engines give more value to social media platforms, as potential customers. Combining social media platforms in the website design will help in ranking better in search engines. While designing the website, try to put the icons for all the social media accounts like Facebook, Twitter, and Pinterest. It shows that along with higher ranking in the search engine it is also personable.
4. Page speed
The loading time taken for the web pages matter to both users and the search engines, even if you have technically quality content but if the page speed is slow it may result in low page traffic. Each second the audience waits for the site to load is your chance of losing the traffic. The site audience will never wait more than 3 to 5 seconds for a page to open. Google will lower the ranking of your site because the target audience is not satisfied with the results.
Page loading may get slow due to large graphic files, various plug-ins or an outdated content management system.
5. Avoid using a huge number of flash elements
Excessive use of flash elements on the website can be distracting for the audience who visits the website and it can also affect the ranking of search engines. If flash elements are used on the website then, it gets more difficult for the search engine to rank your website, because flash elements are usually devalued by the search engines. So, if you are using flash elements on your website, then use it in a small quantity.
6. Site navigation
Site navigation has a lot to do with the website designing, it refers to how smoothly a visitor can go from one place to another. Mostly while designing a website the knowledge of user-friendly is always in mind but always misses on to easy navigation. A user should always be able to find out the information they need without any difficulty.
Various options on websites like the homepage, contact, about, product and services, blogs. It should be located in the right place on the website so that a user can go through comfortably. Using lots of widgets and sidebars can result in loading the page slowly. Only the most relevant sidebars and widgets should be designed on the website.
In web designing the search engine is the most important factor. Design your website more SEO friendly with these above-mentioned SEO tips and improve the visibility of the company, make some changes on your website and see the results in search engine ranking. Also, use keyword.com it helps in growing and measuring the rankings on search engines.