A career in digital marketing is not like being a lawyer, doctor, or accountant. Being in the digital marketing space involves many varied disciplines that are incredibly exciting as they bring with them new opportunities and ways of conceptualizing the objectives that you set for your company. Please have a look at this article to see what we mean!
Digital marketing would not exist unless there is copy to build a campaign around. This text needs to tell the company’s story so well that new customers will buy from you and returning customers will buy again. This makes the digital copywriter a fundamental cog in the digital marketing machine because he or she is responsible for creating the content that drives the various campaigns.
Webinar a great space to share knowledge, showcase products and services. They are great marketing funnels to lead potential clients engagingly. During a webinar, a speaker or group of people deliver a presentation, demonstration to the audience. Webinars allow submitting questions during live events and get an immediate response. Recorded webinars can be valuable content that you can share with audiences later. Best webinar platforms have many features that you can use to make webinars more fun and engaging.
Next up is the SEO – or Search Engine Optimisation – specialist. He or she is responsible for taking the content created and making sure that it climbs up to page 1 of Google rankings or – as they are called in the SEO world – Search Engine Results Pages (SERPs). There are a lot of processes that are on the SEO specialist’s plate, such as on-page optimization as well as off-page optimization. They will need to see what the best blend of these is to get the required results.
Paid advertising specialist
Closely allied to the SEO specialist is the Paid Advertising Specialist. This person is responsible for pay-per-click (PPC) advertising on platforms such as Google. When a website is young and it doesn’t have a good page rank, PPC becomes very important because this practice allows the website to climb to the top of Google’s SERPs as soon as you have made payment for your advertising campaign.
As soon as the SEO starts to pay off, you can reduce your spending on PPC advertising as you’ll start getting organic traction for your website. Don’t stop your spending altogether because if you lose a particular keyword, one of your competitors may very well take it over, usurp your spot and start taking away your traffic.
Social media marketer
Social media has revolutionized the way we communicate. As such, it’s become an integral part of digital marketing processes as people are more receptive to purchasing products that they see recommended on social media. It is the social media marketer’s job to determine what campaigns to put out and what social media channels to do to get the best return on investment for the company concerned.
For example, a social media marketer will target campaigns on LinkedIn if a company is involved in the B2B space. However, if the company is involved in the B2C space, campaigns on social media channels such as Facebook and Pinterest will be preferred.
The brand manager is responsible for the integrity of the brand, making sure that it is consistently represented across all digital marketing channels such as e-mail and social media. This digital marketing career transcends both traditional and digital media.
Digital PR executive
One of the best ways to market a business is by using public relations or PR. This is because a business is afforded more space, in a press release or thought leadership piece, to describe the benefits of what they are selling and the value that the customer will get from their products or services. This is not to say that PR should only be relied on as a communication vehicle in a company’s digital marketing processes. However, it should be a strong arm.
A digital marketing career is multifaceted. Yes, it’s made up of the disciplines mentioned in this article. However, these careers don’t operate in siloes. Each one’s tasks will feed into the next one’s so that asynchronous flow is created and the final product is delivered. A career in digital marketing is never static. It changes as quickly as technology does, which means that digital marketers – in whatever discipline they are in – need to move and adapt equally as quickly. Being a digital marketer gives people the chance to be at the forefront of innovation and develop exciting new opportunities.