Ratings, Reviews, and Their Impact on SEO
How many times has a business requested you to drop in your feedback on platforms like Google? And how many times have you checked out such ratings and reviews before visiting any facility or transacting with them? In all likelihood, your answer to both questions may be “often.” Clearly, it highlights the correlation between reviews or ratings and business popularity. But did you know that these ratings and reviews go beyond brand awareness and play a crucial role in determining your SEO performance? Let’s take a look at how they can help with SEO. Search Engines Trust Reviews As a business, you could be manipulating data or omitting facts. However, a customer is your direct benefactor and offers an unbiased view. As a result, search engine crawlers grant more credibility to reviews and ratings. Regardless of whether the review is negative or positive, it offers legitimacy to your operations. It indicates that you have real customers who interact with your website and its product and services. Of course, positive reviews are a stronger indication that your business offers high value…