Five Ways Technology Has Transformed Your PR Strategies

What is the first thing that comes to your mind when you hear the word ‘Technology’? Do you think of frozen desktop computers and slamming CONTROL, ALT, DELETE on your keyboards like a madman? Or are you the one who’s currently enjoying the most robust form of communication through various channels? However, one area where technology is ever-present is in the world of public relations, or PR, as marketers call it. It has become a vital tool for organizations in communicating with everyone worldwide. Technology in the current world undoubtedly transforms how these organizations conduct marketing and public relations with stakeholders and the associated mediums. Let’s take a look at some of these PR-based technological transformations. Hopefully, these will give you a better idea of tweaking your own business’s PR strategies and practices.