Not everyone is aware that Instagram’s reach and other metrics are influenced by SEO. Search engines are responsible for pushing online traffic to several social media platforms. The search engine for Instagram works differently. Instagram will block the search engine from performing any categorization on the images. While promoting the business on the Instagram platform, one needs to perform different advertisements. The first thing you need to do is link the Instagram profile with other accounts on social media like Twitter, Facebook, etc., and maybe even embed Instagram feed to your website. It will help cross-contaminate the media platform with events, special announcements, and ads related to your brand. Make sure you are sharing the same feed on your other social network as well.
The Instagram profile can be indexed, but one cannot do anything about the images, which makes it challenging for Instagram. If you are someone who isn’t familiar with Instagram analytics and is trying to figure out how to perform SEO on Instagram and gain optimum results, then here are some techniques that you need to apply.
SEO Techniques for Instagram
- Link Instagram: While promoting the business on the Instagram platform, one needs to perform different advertisements. You first need to link the Instagram profile with other accounts on social media like Twitter, Facebook, etc. It will help cross-contaminate the media platform with events, special announcements, and ads related to your brand. Make sure you are sharing the same feed on your other social network as well.
- Change Location and URL: While uploading any content on Instagram, try to change the location and URL. One can call it a bond or call to action between ROI and customers. It will help in leading people to various promotional articles and product pages. Inventive location helps in grabbing attention.
- Optimize The Photos: In this visual platform, the quality and type of photo will determine the popularity and SEO success. The content that one will post on Instagram should be distinguishable. There is a feature of image recognition that will help in classifying photos, depending on their content.
Use this feature so that users who have an interest in similar kinds of photos or content will reach out to your account.
- Image Captions: Always take a moment before posting on social media like Instagram. The caption must be appropriate to the brand or photo; otherwise, the search engine will not index your profile correctly. Always check whether that title tag is cutting off or not.
- Quality Hashtags: Hashtags help in exposing the Instagram account to a broader audience. Use qualitative and relevant hashtags to promote your brand among people who share the same goals and interests.
To find the best hashtag, you need to do some brainstorming, but you can also search for some popular hashtags that will go well with your niche.
- Run Contest: If you view Instagram Stories and top Instagrammers’ news feeds, you will notice that they run a frequent contests for the audience. So, if you want to grow the follower base, you can run some contests or campaigns to attract more followers. In the contest, you can offer some giveaways that will attract more traffic.
If you are running a brand, then you can send your products to them. In this way, it will help in increasing engagement, and at the same time, if your product is good, then you have secured yourself some loyal customers.
- Engagement: Even if you try all the new techniques to optimize your Instagram still, it can become a dead account if your Instagram lacks engagement. You need to connect with your followers and regularly post content. You can also comment on other Instagram accounts, which will help redirect traffic.
According to Huffpost.com, there are about 500 million active users every month, and on an everyday basis, 95 million content is published on Instagram.
- Buy Followers: Nowadays, you can buy Instagram followers and likes to get more brands to collaborate with you or spread awareness about your brand. It is essential to buy them because numbers determine credibility in the world of social media. Moreover, you will get organic followers and not any dead accounts. Apart from that, you always need to implement SEO techniques if you want exponential growth in your followers.
Mistakes to Avoid
- Instagram Is Not Cohesive: To increase Instagram engagement, one needs to create cohesive fields and be logical with timing, hashtags, captions, and visual concept.
Consistency cannot be achieved overnight, so you need time to frequently think about the tags, caption, layout style, and post. People make mistakes in uploading posts that are not related to their brand or business.
- Unsearchable Username: The username on Instagram should be distinctive, readable, and short. Do not include irrelevant symbols. While writing the username, always use the language which the target audience will frequently use.
- Not Including Keywords In The Bio: Including keywords in the bio is an essential part of SEO strategy on Instagram. Bio is the perfect place when you need to place the relevant keywords.
Place primary and secondary keywords in the bio but avoid overwhelming it. The bio helps potential followers and audiences to find you.
Conclusion
These are some dos and don’ts that you need to keep in mind if you are doing Instagram SEO the first time. The SEO results are visible in the long run, so you need to have the patience to see noticeable results.
