Construction companies, no matter the size, will always need marketing strategies to grow their business. It’s simply critical to the success of each organization and is one way of making the public aware of your construction company’s presence. Without it, your company will stay where it is, without the opportunity to grow and expand.
Although your audience can just look you up on the yellow pages and call whenever they need your service, it isn’t enough if you have a desire for your business to grow to its full potential.
This is why you should be aware of, and take full advantage of available business loans that can enable you to develop and carry out strategic marketing plans that will attract more business for your construction company.
In today’s world, there is no shortage of ways to market your company to the public. Even if you’re not big on advertising your business, it pays to have someone market your business and increase your public visibility.
Sure, putting your business in directories can be a good idea, but if you want to be a major player in your industry, you have to do more than just putting your business on a page of a directory.
With that said, here are some effective marketing strategies for your construction business:
1. Market to Your Existing Clients
You may not realize it, but marketing to your existing clients is important for your business. Showing them your appreciation helps boost recognition and loyalty, which will result in them recommending your company to others who need your services.
At a minimum, develop the habit of sending customers a personalized “Thank You” note. In today’s busy world, this will go a long way in developing good will and loyalty.
If you want to make an even bigger impression, you can include a beautiful piece together with the note you send. For instance, you can pick out a home decoration that will match the interior of a customer’s house you worked on.
Going the extra mile to make your customers feel appreciated will motivate them to come back to you for future projects, as well as widen your customer base with new referrals.
2. Attend Trade Shows
If you’re a start-up company, trade shows can be very helpful when it comes to making your business visible to a large audience. Trade shows are places where specific industries can set up a booth to display or promote their products and services.
Every year, there are numerous construction trade shows that are attended by both large and small construction companies. By being involved in these events, you’ll be able to increase your PR and enhance the scope of your business.
Trade shows also provide contractors with an opportunity to connect with their target audience. By personally connecting with them, they get to have a clear picture of what the market is like at that specific time and adjust their marketing strategies according to their analysis.
It’s also a great place to form relationships and network with other companies as well as gain insight about your competitors.
3. Create a Website
Almost every person on the planet nowadays has access to the internet and is using it in their daily life. Why not take advantage of this by going digital and establishing a website for your business? It might be a bit costly with all the SEO and web design, but it will surely be an investment that will yield great results.
Other than that, websites are also a great place for potential customers to learn more about your company. Today, potential customers want to look at results and previous work you have done prior to making a decision. The best way to do that is to educate them about your services. You can do this by posting a portfolio of your work on your website as well as your contact information.
4. Introduce Your Company to the Aging Population
Many aging people are forced to spend most of their time indoors at home for health reasons. So, when they decide to add upgrades to their homes, such as ramps, stairlifts, and bathroom modifications for instance, they will first search online.
If you’ve taken the opportunity to target them with your marketing, the odds are in your favor that you will be contacted.
You can make your business visible to them through social media. According to studies, older adults take most of the demographic on Facebook because it gives them a chance to stay up to date with their family. You can also market to them through emails which will increase your visibility and opportunities.
5. Brochures and Flyers
Others might consider it old-school, but brochures and flyers remain to be one of the most effective ways of marketing your construction business. If there’s one mistake that should be avoided, it’s making sure they are distributed it to the right audience. A good place to distribute flyers is at trade shows where you will find a lot of your target audience.
Be sure you also keep your brochure design as professional as possible. The design shouldn’t be too overwhelming that it takes people’s attention away from the message that sells your services.
Remember that your flyers and brochures will tell your audience what sets you apart from your competitors. They will serve as a reminder to them and other prospects why they should do business with you.
Use Business Loans for Construction to Implement Marketing Strategies
There is no denying the importance of marketing strategies in establishing a successful business. That is why as a contractor, you shouldn’t think twice about investing your time, effort, and resources into creating a viable marketing plan. If you’re like many other contractors, you should look into securing a construction business loan that will free you up to implement marketing strategies that can increase sales and build your business.