When you are a business owner, you are well aware of the brutal competition businesses face online. In order to reach new heights of success, you need to make sure that you are making quick and rash decisions – especially when it comes to your website. No customer or viewer likes to browse a slow, laggy website. Website visitors tend to have little to no patience for such websites. So, when your website is visibly suffering, your business is also bound to.
A fast, streamlined user experience is necessary nowadays. A website’s performance provides the user an insight into the business’s work. Due to this, it is vital to enhance your website’s performance by any means necessary. While you can take care of the site’s performance yourself, it is always better to get assistance from experts. Companies provide custom SEO services that can be used to your advantage. Keep reading to find out how you can improve your website’s performance in five simple steps:
1. Stepping Up Your CDN
The first step to take when improving your website’s performance should be switching to multi CDN. Your media files being hosted on a CDN immediately enhances a site’s performance. This occurs since hosting media on CDN saves up more than 60 percent of the bandwidth. In addition to this, the number of requests from your website is decreased.
2. Decrease the Number of HTTP Requests
Hypertext Transfer Protocol (HTTP) requests are created whenever a browser conveys a web server’s file, page, or media piece. These requests tend to cause a web page’s loading time to be prolonged.
Furthermore, the browser restricts requests of about four to eight coexisting connections of each domain. Since you can not load a ton of assets simultaneously, you will be required to allow even more HTTP requests. In exchange, the load time gets more prolonged.
3. Compress Media
Web admins tend to use a lot of media to enhance the appearance of a website. You may be surprised to hear that media files such as images use up around 60 percent of the average bytes loaded per page. The amount is far more significant as compared to scripts, CSS, and video. Therefore, while reducing the general number of images on your website, optimizing the images you need would be wise.
However, the easiest and most effective method of optimizing files and images is by compressing said media before you upload them to your website. This way, you can even increase the loading speed of images. Moreover, as a general guideline, ensure that your image sizes do not exceed 150KB and that they are 1920 px in width. Furthermore, the quality level should be at a medium, as best.
4. Cache Your Web Pages
Caching is a simple process, but it has a good pay-off. The process allows you to store web pages locally, which saves bandwidth. It also improves website performance. In addition, when a customer visits your website, they will see the cached version.
5. Remove Cluttered Code
It is crucial to keep your codes clean. Website owners should check their websites for repetitious and messy code regularly. A website’s performance, as well as speed, improves significantly if the excess lines of coding are removed. Furthermore, it becomes much easier to troubleshoot and report errors when your website contains clean code only.
