Social media platforms such as Facebook have become an integral part of doing business. Regardless of how often you use your social media platform, it can still trigger a multitude of risks to your organization.
Some of the common risks associated with social media include hacking, unauthorized posts, as well as ill-advised posts. No company wants to destroy its reputation using their social media platforms. It is for this reason that firms are opting for social media risk mitigation strategies.
Keep reading for tips on how to manage risk associated with social media.
1. Begin By Recognizing And Identifying The Risks
Social media risks are more or less the same but are manifested in different forms. The speed and efficiency of social media to reach larger audiences means that also, the associated risks are amplified at the same rate. Reputational risk provides the best example of what the vast reach associated with social media comes with. Gone are the days when something would be posted, and it would go for days without garnering a substantial audience.
It is quite unfortunate that the functional aspects of your business do not trend the way harmful elements do, and this means that you have to be careful. Reputational risks come with some monetary cost, which will eventually harm your business. The use of social media by your employees for marketing can bring problems to the organization. In one way or another, an employee might anonymously blackmail another firm. This is a potential risk, as all the blame goes to the employer.
It is also good to recognize the fact that hackers can invade your account and take full control. In such instances, whatever they post has nothing to do with you. In most cases, they will post harmful material that will end up affecting your business. There is also the issue of poor password hygiene. Some passwords are too weak that they should not be used to protect your systems. Weak passwords present potential leak points in your social media strategy.
2. Come Up With A Policy
Policy formulation should always come first once you identify the potential risks. The same team that helped you to determine the risks can play a crucial role in formulating the policies. Always include the right people in the formulation process. The team should have all sectors of the organization represented. Have at least one senior leader who will pass the information to the rest of the senior management team. With all that said and done, time is ripe to popularize the policy to the rest of the organization.
The objectives of this policy should be in line with the overall goals of the organization. Ensure that you outline measures put in place to mitigate social media risks. You will also have to describe the role of the members in implementing the policy.
3. User Access Control
User access presents a new dimension of risks since people can easily make mistakes. Risk assessment and management has to focus on managing individuals who have access to your systems.
System developers and IT professionals are potential risks to your organization. They can easily access your systems without permission. Contacted third-party vendors also have open access to your systems even after the contract ends. This is dangerous as they can freely access and manipulate the system.
Employees also present a risk to your system. People should not always have the same access to a system by virtue of working in the same department. There has to be limited access until full trust is built. In case such employees are fired, they can be malicious on the system.
There is a need to monitor and make appropriate user access changes. This will ensure that the developers and the initial workers do not interfere with the system. At the same time, there ought to be set contract termination procedures. Appropriate procedures will ensure that the workers do not misbehave after abrupt dismissal. Social media risk management is all about safeguarding your systems using appropriate user access control programs.
4. Training And Monitoring
Social media marketers should always be on the front line when it comes to protecting data that they access. Unfortunately, such employees will never learn how to protect the information until they are trained on the same. It is upon the responsible authorities to call for training programs to sensitize the workforce on the importance of protecting information. Additionally, there has to be an established chain of command to oversee the management of social media accounts.
The technological advancement that brought social media is the best thing that every organization had hoped for. Being active on social media and actively protecting the brand are two different things. Always involve the workforce for sufficient social media risk mitigation.