SEO And SMM: Why You Need Both For Digital Success
A lot has changed in the digital landscape over the past decade. At one point in time, SEO was all about throwing in as many keywords in an article and hoping for the best. However, with time, SEO has evolved into this incredibly complicated and sophisticated field of expertise. This field is characterized by changing best practices, evolving strategies, newer integrations, and new sets of challenges. In the last few years, a new revolution has been brought by the advent of social media in the ecosystem. Every brand, individual, and institution wants to be on social media and gain in terms of reach, engagement, visibility, and more. The common question that gets thrown around a lot is- which is better- SEO or SMM?