Marketing’s 5 Cs for Successful Content
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Anyone can create content. You can give your three-year-old a crayon, and he is likely to doodle something on a scrap of paper; you can give a monkey a typewriter, and he’ll either produce gobbledygook or Hamlet. Content generation is easy — what’s difficult is making content that matters to your audience. If you are struggling to produce high-quality content that engages your audience and convinces them to convert, you need to learn the five Cs of content marketing. Regardless of whether you are making a text post, a short-form video, a podcast or something else, these Cs can help you find success in your content campaign: