Why Google’s Play Store Changes Are A Win For Small Businesses
The majority of new startup businesses in the 2020s are technology-related businesses. They operate mostly or entirely on the internet and frequently don’t own offices or have a high street presence. Having a website was enough to support such a business in the early years of this century, but it isn’t as we move further into the century’s third decade. In an increasing number of cases, a business also needs to have an app – and that can seriously eat into your profits. Apple’s App Store and Google’s Play Store are both generally happy to have you as customers – but that custom comes with a price to you. In return for featuring your app on their stores and allowing anybody to download it, both Apple and Google take a cut of all the money you make through your app. That cut isn’t limited to the amount it costs to purchase your app. It also covers any payments taken through the app. That cut is thirty percent, which is no small amount when you’re a new business trying to find…





