You can measure the performance of your posts on Instagram with the help of different useful metrics that Instagram provides. You can even create various on different parameters by using different customizable widgets. Some of these metrics are:
- Public metrics will help you to compare the competitors’ pages and know about your follower growth and total followers, the number of posts, level of interactions, the top content, most engaging, and distribution of post types.
- Private metrics will help you to make a report on the performance of the managed Instagram profiles.
- Impressions will help you to know the total number of times the users viewed your stories and posts.
- Reach will tell about the number of unique accounts or users that viewed your posts and stories and this can be lower than impressions because one person can receive several impressions and
- Website clicks will tell you about the total number of clicks made to the links that you have included in the business profile description.
You will also get useful data related to profile views, which is the number of unique accounts that have visited your Instagram business profile.
Ways to calculate the metrics
There are specific ways in which you should calculate your metrics, whether it involves videos, photos, or boomerang posts. Overall, all these together will make your Instagram story. The ways to follow include:
- Calculating the drop off rate of your Instagram Stories, which ideally is a percentage of the users who stopped watching your story anywhere between the first and last slide. Take the reach stat of the first slide, subtract the reach stat of the last slide, and lastly, divide the result by the reach stat of the first slide.
- Calculating the drop off rate after the first slide will help you to gauge how it grabbed the attention of the viewers, but they stopped watching the video after just the first slide. Once again, you follow the same process as above to get the percentage drop off.
- Calculating the completion rate of your Instagram Stories is something where things get interesting. This will tell you how many people saw the last slide of the video. To calculate this, all you have to do is divide the reach metric of the last slide by that of the first slide.
All these are useful metrics that will indicate exactly how engaging your content is, whether or not you are posting too much too often or just at the right time and the right amount.
Instagram analytics framework
You will know the content is of the right type that captivates the audience in the best way. These metrics will further help you to set a benchmark to improve the watch and engagement rates of your Instagram Stories.
The Instagram analytics framework will enable you to combine theory and practice for a more successful Instagram strategy to gain more likes, comments, and shares rather than spend your money to stormlikes. Therefore, make sure that you analyze the existing social media footprint and compare that with your competition.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues