In today’s competitive digital landscape, every business, regardless of its nature and size, must have a successful website. However, building a loyal audience and generating traffic has become more nuanced than ever. Also, with the oversaturation of the internet with websites and content, the race to earn the top spot in Google’s first page results is now more complicated and competitive than you can imagine.
Thus, to increase the traffic on your website and grow your business, you must consider many factors. From content optimization and backlinks to faster loading times, many variables can easily impact the traffic on your site. To help you with that, in this article, we will discuss the six proven ways you can not only increase but bring the most relevant traffic to your website.
So, without further ado, let’s get started!
1. Optimize Content and Visuals
The foremost step to increase traffic on your website is to optimize content using keywords relevant to your business. Since online business relationships are established when someone types a phrase or word into the search engine to find a website, knowing and using these terms in your website content will help the site rank higher and attract more potential visitors.
However, to survive in the competitive industry, only optimizing the content with keywords is not enough; you also need to be smart with visuals. In 2021, over 50% of marketers used images in over 91% of their content. You ask why? Well, images are a more compelling and preferred type of content than written words.
Thus, when you optimize the content, browse stock photos that are high quality, interesting, and relevant to your business and use them smartly throughout your website. Optimized images also help provide faster loading speed and backups while using less server storage and reducing operating expenses.
2. Quality Backlinks
To drive more traffic to your website, ranking higher in search engines is inevitable. Also, to rank higher in search engines, you need to be an authority in your industry. However, acquiring quality backlinks from other authoritative websites is one way to ensure that. It is because when a top website with high authority links to your website, it transfers the link juice and makes your site appear more credible in the eyes of search engines.
Also, backlinks are one of the top-most ranking factors of every major search engine. Thus, by acquiring high-quality backlinks from relevant websites, you can significantly improve your site’s rankings and, as a result, enjoy increased organic traffic on your website. Some of the best ways to acquire backlinks are by creating linkable assets, getting featured on resource pages like news websites, providing testimonials, or using HARO (help a reporter out) and more.
3. Targeted Landing Pages
Another great way to increase website traffic is to direct your website visitors to a targeted landing page featuring exactly what they are searching for and interested in. It helps engage them with your website and, eventually, your business. One way to do that is to find the interests of your website visitors using website analytics and then create pages with content relevant to their priorities. This might look like updates on new features of your product they have been researching, or a special promotion based on the content or posts visitors have been reading.
4. Paid Advertisement
If you frequently browse the internet, you must have seen the internet full of ads promoting everything from sunglasses to online courses and more. These ads are known as banner or digital ads designed to drive traffic to a campaign-specific landing page or website. Although often expensive to run, these ads are preferred by businesses because they can be placed on blogs or websites that attract a specific audience, like outdoor enthusiasts or home project DIYers.
Moreover, suppose you run digital ads on social media platforms like Instagram or Facebook. In that case, they can easily be targeted to extremely relevant groups, broken down by gender, age, education level, or interests. Thus, to make the most of your ad budget, keep track of the data of your website visitors’ activity, like products and pages that they frequently look at, as it can significantly help you manage and build ads especially targeted to visitors already interested in something you offer.
5. Community Engagement
People like speaking their minds, debating, and weighing in on subjects they feel passionately about; thus, building an online community on your website is another great way to drive more engagement and increase traffic by starting a conversation. You can also implement a robust commenting system, for instance, through third-party solutions like Disqus and Facebook comments, or you may create a dedicated forum for visitors to ask questions or share ideas.
However, the only way to use this medium successfully is by meeting the minimum decorum standards by properly managing the community.
6. Content Repurposing
Another great way that is often least talked about but holds significant potential to drive traffic to your website is content repurposing. So, for instance, if you are struggling to come up with new content ideas but need to increase website traffic, you can overcome this hurdle by repurposing your old content. One smart way to do that is to take a well-performing and high-traffic blog post and repurpose that content into a video.
Similarly, if you have a popular podcast that did extremely well, you can use that to write an interesting blog post on that topic. Also, you can turn long-form videos into short clips, infographics, social posts, emails, and more.
No matter if you are a startup or an established corporation, driving traffic to your website is a never-ending task. However, it is also a task that can yield tremendous long-term results, let alone profitability for your business. While there are many ways your customers can take to reach your website, all you need to do is to find the ones that work best for you. So, implement the above-discussed strategies to meet your next quarter’s targets and be ready to witness a significant traffic boost.