The digital age has given rise to a whole new set of words we’re furiously adding to our vocabulary. We’re now familiar with the ‘selfie’, with ‘iPhones’ and with ‘hashtags’. But the more baffling side of these new linguistic additions is the acronyms that have flooded the digital space. Among them is the term SEO – one you might have seen floating around business websites and marketing blogs.
SEO – or Search Engine Optimization – is actually connected to the very backbone of the internet itself: the way we find websites. Such, explained in more detail below, is an incredibly vital field to get your head around if you’re to succeed in the digital marketing space.
Search engine optimization is the process through which businesses attempt to climb in relevance to Google’s search results. To finish on the second page of Google’s results, for instance, is to be basically invisible. As such, nearly every website is engaged in an SEO strategy that seeks to boost its ranking, adhering to the principles laid down by Google’s complex algorithms. SEO is about tailoring content to show these algorithms that your company is of value to web users. For companies, this can mean an exponential growth in their sales.
Some businesses – especially those of relatively small scale, might ask themselves why they should compete in SEO. Well, there’s a perfect answer to that question: whether you’re a local business or a large global one, the world of consumption, trade and commerce is well and truly based now in the digital world. To avoid marketing your business in the digital world is simply to prevent the majority of consumers with whom you would ordinarily trade in the offline world. Don’t sacrifice this huge business boon: compete to bring your website more relevant to visitors in the modern, digital business epoch.
How to Tailor Content
SEO is, in large part, about tailoring your content – the words, images and sounds hosted on your website – to meet with some of the basic requirements of the aforementioned Google algorithms. These requirements include:
- Basic relevance to search terms, promoting your business in an accurate manner
- Having plenty of hyperlinks to other websites to show integration and increased relevance
- Publishing plenty of content – often through blogs – to draw in more web users
- Including keywords in your written content that are flagged by Google’s algorithm when web users type in the same words
It can be challenging to construct your SEO strategy alone. As such, it’s often wise to consult with experts at www.clickintelligence.com to build your original plan, and to see the kinds of benefits a little SEO-tailoring can bring to your business.
In terms of the longer-term, you’ll find that your business is better able to build a customer base when it’s sending out relevant content into the worldwide web. If people connect to your business, with Google as their gateway, they’re likely to return to your company for trade in the future, forming a central backbone to your yearly sales as your company develops and expands. SEO isn’t the future: it’s the present. To make the most of this new digital asset, it’s essential to bear the above tips in mind, helping you draw in more customers for your business.