Technology can transform and improve the way we do business. But sometimes we need to look to the past to really progress.
Lessons from the past
In the clamour to replace our hardware with new software it is easy to overlook the benefits of what worked before. And sometimes we need technology to move forward to a certain point before we have the capability to embrace elements of the past. A prime example of that comes in the form of online casinos.
Few industries can claim to have utilised new technology and moved forward at such a rapid rate as the online casino sector. From being solely found within bricks-and-mortar venues for almost 400 years, casinos have suddenly shifted online over the past decade, and have become accessible to anyone with an internet connection.
The old method of playing table games in a casino with a croupier was replaced by a completely digital experience with automated dealers powered by advanced software with built-in random number generators. These new casinos were able to replicate numerous classic table games and bring them to an online platform. But this new casino experience was totally different from what had come before.
But, as technology improved and online games became slicker and more sophisticated, operators realised that the one aspect of traditional casinos that customers still craved was the interaction between the croupier and the players. When online casinos first appeared, the technology to make this available was not possible. But as software and internet speeds improved, they were able to offer live dealer options.
Now, live dealer casinos are becoming more popular and all the top casino operators now offer a range of live casino options. The live dealer even uses traditional hardware such as roulette wheels and real card tables to add authenticity to the games. So, when you play roulette at Betfair, for example, you can choose a live dealer option and choose from 10 or more live options, such as speed roulette, prestige roulette, and diamond roulette.
A dealer appears on the screen and spins a real roulette wheel. Graphics appear on the display to show players exactly what is happening, and there are different camera angles showing the roulette wheel.
Using the latest webcam casino technology, players can now feel closer to the action, interact with the dealers, and enjoy more features than ever before. Online casinos have used new technology to embrace the best elements of the past to provide the ultimate customer experience. This may be enhanced even further when virtual reality starts to take off.
The human touch
Any business that uses new technology can take lessons from how online casino has come full circle in a way that benefits the industry and the customer. Technology is not always about moving further away from how we did things in the past – it allows us to bring best practices from the past to new platforms. It also allows us to bring humanity back to a world driven by technology, and we should never lose sight of that.