How to invest smartly in marketing for your small business

Some say that to make money, you need to spend money. This is true, but how much money? The truth is that is not the amount you are willing to spend, but how smart you are in doing so. During the growth of the digital world, it’s easiest to reach out to your real consumers and leave behind expensive and overkill ads that might not even reach your target. But yes, if you want to sell, you’ll need a strategy and start spending money on the web.