If you run a small business in Thailand, focusing on local SEO can help you attract customers in your area and boost your visibility. With the right strategies, SEO marketing can help you rank higher in search engine results, making it easier for local customers to find your business. Here are a few local SEO marketing tips for your small business, especially in Thailand.
Optimize Your Google Business Profile
One of the most important steps for local SEO is optimizing your Google business profile listing. According to Google, 46% of all searches have local intent. To optimize your profile, make sure your business name, address, phone number (NAP), and hours of operation are accurate. Then, add high-quality photos and regularly update your profile with posts, promotions, or events.
Target Local Keywords
To attract local customers, include location-specific keywords in your website content. For example, instead of just focusing on “Thai massage,” use keywords like “Thai massage in Sukhumvit” “Thai massage in Chiang Mai” or “Thai massage in Pattaya.” Use these terms naturally in your page titles, meta descriptions, headers, and throughout your website content. Targeting local keywords increases the chances of these users finding your business online and visiting your physical location. According to HubSpot, 76% of people who search for something nearby on their smartphone visit a related business within a day.
Encourage Customer Reviews
Online reviews are a major ranking factor in local SEO. Studies show that 49% of consumers trust online reviews as much as personal recommendations, which means having more positive reviews can significantly influence potential customers’ decisions.
Create Localized Content
Content is still king when it comes to SEO. Create blog posts, articles, or other content that relates to your local area. One way to do this is by writing about local events, and neighborhood news, or sharing case studies of how your business has helped local customers. This not only helps with SEO by adding more location-based keywords but also connects your business to the local community.
Get Listed in Local Directories
Studies show that citation signals account for 13% of the ranking factors for local businesses, and 28% of the time, this search ended with a customer visiting the location within 24 hours. These statistics show the importance of getting your business listed in local directories. Ensure your business is listed in relevant local directories, such as Thai business directories, and consistently update your NAP (name, address, phone number) details. Websites like Yellow Pages Thailand or Wongnai can help improve your local search visibility and give you more backlinks, positively impacting your SEO ranking.
Take the Next Step
By following these local SEO tips, small businesses in Thailand can boost their visibility and attract more local customers. Partnering with an SEO marketing agency in Thailand like Primal can give your business the edge it needs in a competitive market, helping you grow and succeed.
