8 Online Platforms to Study Digital Marketing from Scratch

Creating high-quality goods or services is undoubtedly essential, but it is also vital to learn how to promote them. With the appearance of the Internet and the development of social networks, there are many new directions in marketing.

Most companies cannot afford to create a new in-house department. Thus, they turn to professionals – various studios that deal with promotion strategy.

To get into this industry, you don’t need years of university study. Instead, you can enroll in the best online marketing courses. This applies to specialists of any level.

For instance, Elizabeth Price, the head of a digital marketing department of the academic writing service EssayPro, once said that she had finished a few how to start online marketing courses in the context of real ways to skyrocket one’s career.

Study Digital Marketing from Scratch

In this article, you will find eight best online platforms to study digital marketing.


CopyBlogger is one of the most popular English language resources on how to create accessible engaging content.

The company has prepared a free course of 20 lectures: every week a new lesson letter will be sent to your mail. In this format, there are four big topics that Internet marketers work with. These are building customer relationships, copywriting techniques, content marketing, and creating real value for an audience that people will be willing to pay for.

After registration, you get access to the SopyBlogger digital library. There you can download the necessary information on online marketing in pdf-document format.

The course is continuously updated with new data, links, and the latest discoveries in the changing field of Internet marketing.


This is an official educational program from Facebook. It is for beginners and advanced representatives of companies, analysts, advertising specialists, and SMM managers.

Blueprint is a catalog of courses on working with the tools that Facebook has created for business. These are ads, launching a campaign, calculating the coverage and frequency of advertisements that get to the right people at the right time. With these guides, you can increase brand awareness and monetize Facebook content.

The program is suitable for small companies and large advertising agencies. When you study Facebook products and services on a professional level, you can pass Blueprint exams and get a certificate confirming your knowledge.

Social Media Quickstarter

The Social Media Quickstarter program is a step-by-step guide to start a business on social networks. You can also use their promotion tools and make the project even more popular.

Even if you have minimal knowledge of YouTube or Instagram, Social Media Quickstarter can help you understand everything.

Choose the social network that interests you and seems most promising. It can be Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, or Snapchat.

Explore a detailed step-by-step guide to start a business on social networks from the basics to each platform’s fine-tunes and features.

Inbound Digital Marketing Course Plus Official Certification

The HubSpot Academy course consists of 38 lectures.

Opting for it, you will learn the basics of web promotion, SEO, creation and moderation of landings, blogs, conversion optimization, linden building, email marketing. You will also know how it all works together to create a single effective advertising strategy.

After the certification exam, graduates receive an icon for their resume or LinkedIn profile. This will demonstrate that they have expanded their merchandising skills with HubSpot Academy.


Coursera is a platform that can satisfy the needs of everyone. At the time of writing, six promotion courses from two universities are listed on the website.

For the first course, “Introduction to Marketing” from The Wharton School of the University of Pennsylvania, there is currently no entry, but you can add it to your watch list.

The University of Illinois at Urbana-Champaign presents a series of five courses on digital marketing:

  • Advertising in a Digital World;
  • Digital Analytics for Marketing Professionals: Analytics in Theory;
  • Digital Analytics for Promotion Professionals: Analytics in Practice;
  • Digital Merchandising Channels: The Landscape;
  • Digital Promotion Channels: Planning.

All five courses are required to obtain a certificate (at extra cost, if necessary).


Udemy has a collection of over 400 courses on marketing in several languages. From SMM on Linkedin, YouTube advertising, Instagram or Google Adwords, and Search Marketing to advertising courses for introverts, SMM startups, or mobile applications.

As a rule, the course provides unlimited access to the lectures. There is a possibility of communication between students and the guarantee of a refund within 30 days.

If the course is completed successfully, a certificate can be obtained.

Academic Courses

Many universities offer their online classes, and the website of academic courses helps to make a selection of such programs. In most cases, there is a fixed start date (usually February or March).

This may, for instance, be a program from Cambridge University CIM Certificate in Professional Marketing. It includes promotion and integrated communications.

studying outside

Final Words

It is not difficult to begin to understand advertising or advance your knowledge in this area. Digital marketing skills are essential for those who work in any industry related to the Internet.

This will also be an excellent choice for entrepreneurs. We hope that our article will help you find the right online course. Get ready for a journey into the world of advertising.

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