When building your online presence somewhere along the way, you’ll realize that social media is not just about building profiles and posting content. You’ll encounter more important terms, like social media reach as part of key performance indicators (KPIs).
Social media reach refers to the total number of unique people who see your content. You can use this metric to gauge whether your campaign is working or has achieved the target reach you set for your campaign. If not, it only implies that you need to make some changes to align with your business’s goals.
Here are some quick hacks to improve your social media reach or to make you more visible to a wider audience.
1. Use Visual Content to Grab Attention
One of the easiest ways to grab your audience’s attention is by posting visually appealing content or interesting topics in image form. Visual content includes screenshots, pictures, videos, infographics, charts, diagrams, and memes.
According to an analysis, 90% of information channeled to the brain is visual, which the brain handles 60,000 times faster than text. Marketers who adapted visual content have seen an increase in returns, including likes, shares, followers, visits, and so on.
2. Establish a Unique Brand Personality
Be mindful that you’re engaging with real people on social media. So, let them know there’s a human behind that brand. Develop a brand personality that reflects in your posts and comments as you engage with your audience.
As social media expert Jay Baer puts it: “Don’t just give your customers something to talk about, give them somebody to talk about.”
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3. Be Active and Responsive
Treat social media as a platform for two-way communication. Be responsive whenever your audience mentions you or leaves comments on your posts. Reply quickly and politely, even to negative comments.
Additionally, stay away from copy-paste text when replying. Instead, engage with your audience genuinely. Show them that you truly care for them.
4. Post Current and Relevant Content
Sharing newsworthy content about your industry is one way to keep your audience stay updated. It can also encourage engagement in your posts as people constantly like to watch over the trends.
With the help of some social listening tools, you can easily track trending topics anytime. Make sure to select the relevant ones to your niche so your audience can relate to them.
5. Ask and Answer Some Questions
Ask questions or create polls to reach a wider audience. Use the right hashtags so more people outside your current readership can see it. Those interested in your niche may give responses or even tag someone they know can give answers.
Alternatively, you may also answer some topical, relevant questions on Quora. Provide quality answers so people will view you as an authoritative brand. If you satisfy them by answering, they’ll look for you and follow you on social media.
6. Post-User-Generated Content
Some of your followers may create good reviews about you and your products or services. Utilize these positive reviews. Post reviews and thank your followers for their efforts in writing the review. Don’t forget to mention them too so their friends can also see your posts.
Note: Nothing beats the feeling of being appreciated by someone whom you look up to. So, take the time to put some of your followers in the spotlight. If what you’re doing makes them happy, they’ll even share your posts with their friends on social media.
7. Hold Contests and Giveaways
No matter what industry you’re in, this trick can definitely help you get seen by people on social media. Your posts can easily get viral, especially when you give out grab-worthy prizes.
If you offer skin rejuvenation services, you can create a contest to win a free acne scars Toronto treatment. You can ask them to follow your company account on Instagram or Facebook, like or comment on the photo, and use a relevant hashtag to enter the contest.
This will get you likes, comments, and followers in no time!
8. Reach Out to Influencers
There are some influencers out there who can help you get exposed to a new set of audiences.
For instance, if you sell gym equipment, you may reach out to fitness influencers who have an established audience. Ask them to feature your products in exchange for free equipment of their choice.
If you’re on a tight budget, you can follow these influencers and engage with them on social media. Take a step further and engage with their audience through comments.
9. Use Hashtags Wisely
Hashtags aren’t there just for fun. They are essential if you really want to get seen on social media. They can show your posts to different audiences, which greatly expands your reach. Isn’t it a great way to increase your brand awareness?
Be wise in using hashtags. For example, use your branded hashtags and other relevant hashtags on your posts. Once it’s life, comment on that post and include all other hashtags you can relate to your post.
10. Partner with Other Authoritative Brands
Many businesses have done research and looked into possible partnerships with other prominent brands. This may take time and effort, but both parties can celebrate a win-win situation when done right.
Take a look at the partnership between Auntie Anne’s and Samuel Adams’ limited-edition Oktoberfest at Home Kit. During the pandemic, two brands teamed up and came up with a way to celebrate the incoming Oktoberfest safely at home.
This collaboration allowed Auntie Anne’s pretzel products to be exposed to the beer-loving audience of Samuel Adams and vice versa.
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Improving your social media reach may take time and effort, especially if you have just recently created your social media account. But with the quick hacks mentioned above, you can improve it in no time. Be consistent with your social media efforts and regularly check your KPIs to know if your efforts are working or need improvement.