Pay-per-click (PPC) is the most popular digital marketing technique for many companies because of its cost-effectiveness and fast results. In a PPC advertising scheme, you only pay an amount proportional to the number of clicks an ad gets. This is better than traditional TV or print ads, where you pay a flat fee, and you’d have no quantifiable idea of how well that ad served your business.
There are various ways you can get started on PPC. You can take the DIY approach and enroll in a course on digital marketing techniques, and you can hire a team dedicated to PPC or partner with a PPC marketing agency. For those companies who are new to PPC, and even those who aren’t, hiring an agency is actually the most beneficial option, and here are 10 reasons why:
1. Less costly
Some may think that hiring an agency costs more than setting up your own in-house team, but that’s not actually the case. You’ll have to spend money putting up job ads, then spend time narrowing down the applicants and interviewing them one by one. You’ll also have to increase your office space to accommodate these new employees and purchase equipment for them (i.e., desktop computers, desks, chairs, etc.) and licenses for PPC software. Once you assemble the team, you need to train them. Additionally, you have to pay salaries and benefits.
By hiring a PPC agency, you only need to pay a monthly or per-project fee, and it’s your choice how long you wish to avail of their service. This pay-per-click management company will be able to provide you with great services. This is also a better option for those companies who want to try PPC first before investing long-term.
2. Eliminates trial-and-error
If you’re developing a PPC strategy on your own, you need some degree of trial-and-error to determine what’s the most effective way to implement it. When you hire an agency, you’re running on experience and expertise instead of guesswork. PPC agencies, especially those who have previously worked with businesses in the same niche and industry as you, most likely have a tried-and-tested method already, so you don’t have to worry about wasting time on one that doesn’t work.
3. Accurate keyword targeting
A PPC agency already has the necessary tools needed to do accurate and efficient keyword research for your agency. With their experience, they can also save you from making rookie mistakes like targeting expensive, high-volume, and high-competition generic keywords. Experts know that these keywords, while they get searched more often, also have low purchasing intent. They can help you target cheaper keywords that bring in people more likely to convert.
4. All-in-one services
Besides keyword research, data monitoring, consultations, and ad copywriting, some agencies also offer services like web development, graphic design, and budget management. This is because to complete the conversion, your landing pages and website also have to be optimized. A good PPC marketing agency will have all the in-house skills and talents necessary to boost your traffic and your conversion rate.
5. Easier troubleshooting
If your PPC strategy isn’t performing as well as you expected, it’s hard to figure out what’s wrong if you don’t have the technical background or experience. Working with an agency means you don’t have to worry about any drawbacks because they will likely know exactly what to do to resolve any issue quickly.
6. Improved budget management
If you’re not careful, you can easily waste lots of money on an ineffective PPC strategy. Working with an agency means they can advise you on how much money you should spend relative to your PPC goals. They can also help you spend money wisely by quickly eliminating underperforming keywords and avoiding keywords that bring low-quality traffic.
7. Good return on investment
Some companies are wary about hiring a PPC agency because it will increase their operating costs, thus lowering their profits. However, data shows that those who implement an effective PPC strategy experience a boost in revenue, so even though your costs may increase, the return on investment will be well worth the initial expense.
8. Reliable data interpretation
PPC monitoring tools are powerful and can provide all sorts of information about site visitors, website performance, consumer search habits, etc. However, if you have no prior experience in digital marketing, the terms and different metrics could get overwhelming. This is why it’s useful to have an expert who can interpret the data for you and present it in an easier way to understand.
9. Accessible expert opinion
If you have any questions or concerns about PPC, working with an agency means an expert is just an email or call away. They can offer you advice that’s specific to your business and situation. If you’re doing PPC on your own, you’d have to do research, and often advice from the internet is generic and may not cover your exact concern.
10. More time to do what you do best
PPC is not something you develop once, then leave to run as-is for as long as you want. Consumer search habits change over time, which means that keywords that perform well now may in a few weeks. To remain effective, PPC strategies need to be constantly monitored and modified. Other things need maintenance as well, from your website to your landing pages. By working with a PPC marketing agency, you don’t have to worry about checking your computer every hour or so to see how your PPC strategy is doing or if your website is working. You can rest easy knowing that the experts are handling your digital marketing for you. That way, you can focus more on running your business.
PPC offers many benefits for a company, but you need to implement it properly to get the best returns as with any digital marketing strategy. Working with experts is the best way to ensure you’re on the right track. You also get results faster with an agency since there’s no months-long hiring and training process, and the techniques they implement are guaranteed to work.